Search Engine Optimization & Web Design
If You Expect Success of Good Website Designing, Search Engine Optimization is the Solution.
SEO Compatible Standards
Search Engine Optimization, also known as search engine placement and search engine positioning, is the process of improving a web site for higher search engine rankings. And it should be the first step in achieving top rankings. Building websites using the Search Engine Optimization Compatible Standard can greatly enhance their rankings and placement in search engines. Search engines are intelligent and are always updating their intelligence to gain better ethics in the placement of websites. The search engine ranking is determined in an automated method based upon the content of the site, its coding, link popularity, and other SEO factors.
Each search engine has its own proprietary algorithm for ranking websites according to what keywords the search engine user is searching for. A directory will rank your site based on what relevancy a human editor gives it upon review.
Process for Search Engine Optimization
SEO process begins with a complete analysis of website including:
- Site architecture
- Robot accessibility
- SEO Copywriting
- Keyword competitiveness
- Link popularity
- Creation of Meta Information
- Presence of sitemap, robots.txt file
- Use of alt image tags and body tags
- Web Site Load Time and HTML Validation
- Analysis of competitor web sites
- Browser Compatibility and Resolution Checking
- Search Engine and Directory Submission
World wide use of Search Engine
All over the world, 24 hours a day, millions of people use search engines and directories to search for products, services and information. When keywords and phrases related to your business are entered into search engines, you want top ranking of your web site in the listings with search engine submission . Research has shown that if a site does not appear on first three pages of the search results, it will rarely; if ever receive traffic from search engines. Study shows that search engines are the primary way that people find the websites they are looking for. Over 85% of web users find the websites they are looking for by using a search engine.
Search Engine Friendly Website Designs
To make search engine friendly website, web pages are checked for browser compatibility which ensures downloading compatibility which ensures downloading of your website in different countries with different browsers being used.
How Search engine indexes Website?
- Indexing of site title
- Indexing of meta tags
- Indexing of major headings
- Indexing of text content of pages
- Finally the search engine looks at the links on website.
Web Standards sites are coded correctly they tend to do better in search engines.
Index Page: The index page is most important page because most of the time, that's where visitors start. The purpose of home page is to get visitors attention and allow them to find information quickly and easily. By using compelling headlines and emphasizing benefits that link to inner pages, visitors can find more information that steers them to the products and services they would like to purchase. The homepage is base of operation in most cases.
Search Robot Friendly URLS: The website uses mod-rewrites or a flat file structure to ensure that URLS are crawlable.
Valid Markup: Proper usage of tags and elements, including H1-H6 and P tags, to organize content into logical structures. Search engines pay special attention to text that is marked with a heading tag; as such text is set off from the rest of the page content as being more important. The title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results.
Anchor Text: Anchor Text is the actual text part of a link, used by search engines as a ranking factor in their hyper-textual algorithm. Anchor text is the text that is visible in a link to a web page. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to the external links pointing into your site, but internal linkages throughout your web site.
Browser compatibility: W3C valid sites typically get top ranking. Insert the DOC TYPE tag at the top of every web page. A DOCTYPE “document type declaration” informs the validator which version of HTML you’re using for your web pages. DOCTYPES are also essential to the proper rendering and functioning of web documents in compliant browsers like Mozilla, Netscape, IE5/Mac, and IE6/Win. DOCTYPEs are a key component of compliant web pages: your markup and CSS won’t validate without them.
For example
[! DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01
Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"]
Clean Code: Reduce code bloat by moving Java script to external files, and limit the use of tables and other code heavy elements. You desire to have more content than code.
Keyword Authenticity: The ethical practice of using keywords throughout your copy as well as file names, alt tags, title and description tags.
Visible Text Links: Text links rule. Use CSS rather than Flash or JavaScript that inhibits search engine spiders. And always provide a sitemap. Use Cascading Style Sheets (CSS) to implement a clean design throughout web site. This will reduce the time to implement a consistent text or layout style for web site. It will also enable to easily update whole site to make any future changes.
Relative Outside Linking: Links pointing out from the site focus mainly on subject matter that directly relates to content within the site.
Relevant Cross Linking: Links within the site use descriptive Anchor Text to describe the page being linked to. Avoid using "click here".
Websites need continuous refinement and improvement with professional web designing services. Original design also includes professional flash introduction of web site, logo designs, web page development, multimedia presentations, web based software programming for search engine friendly web site.
Benefits of Search Engine Optimization in website design includes awareness of products, services of your company, reduction of advertising as well as reduces communication cost for your website with expansion of market place. Web site easily attracts customers locally as well as nationally and internationally by a search engine friendly website which will maximize your marketing investment.
Pay Per Click (PPC) Advertising Campaign
Contextual Advertising Campaign
Affiliate Advertising Campaign
